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7-ELEVEN Malaysia Sdn Bhd, the operator of the 24-hour convenience stores, will spend RM28 million to open up to 100 stores this year.The company, controlled by tycoon Tan Sri Vincent Tan Chee Yioun of Berjaya Group, has 903 stores now, the bulk of which are in urban areas.It wants to open more outlets due to increased sales and demand, and to have economies of scale in terms of operation, said senior manager for merchandising Hor Kar Shan."We will spend RM250,000 to RM300,000 on each store. We will open outlets at places where we can sustain the 7-Eleven con-cept," Hor told reporters at the launch of United Global Technologies (UGT) Sdn Bhd's interactive TV yesterday. UGT, an interactive media channel provider, is partnering 7-Eleven Malaysia to provide a new frontier of media advertising through the use of LCD screens that will be installed in all 7-Eleven stores.The new multi-content media that displays simultaneous video, text and flash animation, feeds on large Samsung LCD screens.Hor said that 7-Eleven Malaysia will benefit from the tie-up with UGT as it will get a small percentage of revenue-sharing and more customers patronising all its outlets.Read more
(New Straits Times 22-3-2008)
