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The first phase, AJ Wallstreet has yet to be officially launched, but a takeup of over 85% has been achieved since Barisan Elite started marketing units mid-last year. The modern façade AJ Wallstreet comprises 115 units of 2-storey shopoffices with spacious built-ups from 2,797 to 7,338 sq ft. The shopoffices are priced from RM318,000.“We have not advertised much and are surprised by the good response as this proves that word-of mouth is an effective marketing tool. Some 15% are repeat buyers from the previous project, Taman Industri Alam Jaya, which has been fully sold. Also, our prices are competitive. We know of similar shop offices in this area that are being marketed from RM400,000,” said Ong. AJ Boulevard (pix), the second product to be offered, was launched in January this year and to date 25% of the 262 units of 2-storey “streetmall” shops have been sold.These shops have built-ups from 1,441 to 2,929 sq ft and are priced from RM249,000 to RM620,000. “The streetmall concept is not a new one as it has been popular for many years in China.It provides patrons a comfortable shopping environment with a covered pedestrian walkway andboulevard, making promotions and activities possible regardless of the weather," said Ong. She added that streetmalls provide an alternative for tenants who cannot afford to set up businesses in the luxury shopping malls with high rental as streetmalls have lower operating costs.“To ensure full occupancy and vibrant business atmosphere, we will be managing the tenancy onbehalf of the buyer for a period and guaranteeing a 7% return of investment per annum for two to five years,” said Ong.AJCC is strategically located at the fringes of Sungai Buloh, Klang and Shah Alam and is accessible via the Guthrie Corridor Expressway, Shah Alam-Batu Arang Highway, Jalan Meru and Jalan Kuala Selangor.“In the near future, this area will be easily connected to Petaling Jaya, Mutiara Damansara. Damansara Perdana and Kuala Lumpur using the proposed New North Klang Valley Expressway. The fact that our project is served by many highways gives buyers confidence as one of the key criteria to look into when making an investment is road infrastructure,” said Ong.AJCC is also near established townships such as Bandar Puncak Alam, Shah Alam II, Taman Puncak Alam, Taman Industri Alam Jaya, Desa Coalfields and Bandar Saujana Utama. There arealso many upcoming projects in this area such as Sunway Alam Suria, Alam Budiman, Cahaya SPK and Puncak Perdana.“As AJCC is a new project, I have been asked whether there will be too many shops, but I do not feel that this is an issue as investors are forward thinking. The project is surrounded by matured townships and by 2010, the area is expecting a 700,000 household population. There will be added demand for properties when the nearby Universiti Teknologi Mara begins its first intake of students in 2009,” she said.
(The Sun 22-3-2008)
