IT is not only the ultra high-end projects by big players that create an impression, but sometimes niche projects by lesser-known developers manage to catch the eye. One such project is Barisan Elite Sdn Bhd’s RM200 million Alam Jaya Commercial Centre (AJCC) situated in Bandar Puncak Alam, Shah Alam, Selangor.The 46-acre leasehold mixed development comprises five products — AJ Wallstreet, AJ Boulevard, AJ Gallery, AJ Serene and the AJ Hypermarket, something that its general manager Ong Yen Lee (pix) says was planned from the start when the land was purchased five years ago. "We wanted to offer a product unique to this area as the surrounding developments are mostly residential townships,” says the accountant turned entrepreneur. “Although the surrounding townships have their own commercial parcels, they usually cater for the neighbourhood with mostly clinics, hairdressers, launderettes and coffee shops. At AJCC, we want to attract not only the surrounding business, but draw in the crowds from KL, Subang Jaya and Petaling Jaya,” adds Ong.Barisan Elite is a collaboration between three professionals in the various fields of architecture, property development and finance. The group’s first project in 1993 was Taman Usahaniaga in Bukit Mertajam, Penang. That project with 121 units of 4- storey shopoffices and 484 units of apartments was developed under Matrix Development & Construction Sdn Bhd.
The group subsequently undertook the development of other mixed industrial, commercial and residential projects of Taman Industri Teguh in Penang (1997), Taman Bangi Jaya in Semenyih, Selangor (1998), Taman Harmoni Indah in Balakong, Selangor (1999) and Taman Impian Indah also in Balakong (2002).Its most recent project is the RM250 million Taman Industri Alam Jaya also in Bandar PuncakAlam. This 300-acre project is adjacent to AJCC and was completed in 2004 with 152 industrial lots, 367 units of 2-storey terraced homes, 284 units of shophouses and 380 apartment units.Ong said the group never had difficulty in delivering projects, even during the 1997 economic crisis and often relied on the partners’ strong business networks to market their commercial products.
(The Sun 22-3-2008)
